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Essence of Mohair lifestyle forecast at Maison & Objet in Paris - September 9 - 13, 2011
Mohair South Africa was established to advance the entire mohair industry, realizing the responsibility that goes with being the most reliable and largest international source of quality mohair (South Africa currently produces 50% of the total world production).
To achieve this objective, it is Mohair South Africa’s vision to seek international partnerships and alliances to enhance the consumption of Cape mohair, and lead to sustainable demand and profitability for all role players — from producer to processor, buyer to manufacturer.
Mohair South Africa believes that shared knowledge, a vigorous commitment to continuous improvement, progressive attitudes and financial discipline, are critical ingredients for the future success of the industry. Since 2009, it has called upon Lidewij Edelkoort to conduct special forecasts about mohair trends to inform, inspire and innovate the fibre in the fields of fashion and lifestyle. This year, Edelkoort has created the D.I.Y.Y. trend forecast for SPINEXPO in New York and Shanghai, and the Essence of Mohair lifestyle forecast at Maison & Objet in Paris (Ethnic Chic, stand D24-E23).
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